DUB MAGAZINE X
KILLER MIKE

THE GOAL: To highlight the Indian Motorcycle Challenger as a platform for customization and create a custom bike that would increase interest for the model, to draw ties between the Indian Challenger and many of today’s modern American muscle cars, and to create a program designed at resonating with African American culture as a place that competitors have often played well.
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THE CHALLENGE: Indian approached us and asked us to develop a custom program with the Indian Challenger where we’d find a relevant influencer in African American culture and build a custom bike for them that would garner press from relevant publications. 
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THE SOLUTION: We delivered above and beyond the challenge with Killer Mike’s custom Indian Challenger. Not only did we target the perfect builder and create a program schedule that would ensure Mike’s involvement in the development of the bike (a necessity for a true guy to feel attached to the result), but we also secured DUB Magazine as a partner to launch the content (which allowed us many opportunities to add elements to the content which are not typically allowed on Indian’s channels). 

The final build, and video series that captured the process and unveil, is one of our favorite custom bikes to date and the project was picked up worldwide, even making the cover DUB upon launch. 

THE CREDITS:
Director: Sean MacDonald
Creative Director: Sean MacDonald
Producer: Katie Gelfer
Writer: Sean MacDonald
Director of Photography: Ben Brackin
Camera Operator: Joe DiBartolo
Editor: Ben Brackin
Photography: Sean MacDonald
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